Recommendations:
The recommendations here logically follow from the above list of signs of an unfriendly site. Your site should be adaptive, with clear navigation, with relevant content that will solve the problem of the visitor to your site. That is, show prices, discounts, terms of work and much more.
Study your website's web analytics, identify statistical data whatsapp number data patterns, build hypotheses, and test them in practice. For example, you can conduct A/B testing of your website's landing pages and understand which version of the page has a higher conversion rate.
Alternatively, you can order a free express usability audit service from us by calling 8 (800) 775-94-09 . If you do not have the time, staff or simply the desire to update the content on the site yourself, you can also order a site administration service from us.
A drop in the number of calls and applications from the site may be due to a banal error and, as a result, the impossibility of leaving an application on the site, placing and paying for an order. It would not be superfluous to go through the entire customer journey yourself and make sure that the site is working. Today, the application form on the site may work, and tomorrow it will not, and this does not always mean that the site was made incorrectly. A banal failure in the site system may occur, sometimes site elements may be displayed and work differently in different browser versions, on different devices and operating systems.
Recommendations:
Test your website's functionality at least once a month, and if you have paid traffic channels running, that is, you pay for online advertising that brings visitors to your website, then test your website, all its forms, in different browsers, in different browser versions, on different devices and on different operating systems. Testing a website is certainly not fun, but you will be 99% sure that everything works.
For example, when we develop websites, we test the website in the latest versions of browsers: Edge, Opera, Firefox, Chrome, Yandex.Browser. If the website is adaptive, and lately we make all websites adaptive, then we test the website’s operation accordingly both on PCs in different resolutions and on phones and tablets. We have already mentioned our website administration service, and testing is included in each tariff of our monthly website administration services.