What are marketing automation tools?
Posted: Sun Feb 16, 2025 6:14 am
A screenshot of Sprout's upcoming AI Assist feature where three copy suggestions have been generated by AI.
We’ve talked about what automation can do for you, your team and your business. But to start using automation, you need the right tools. Marketing automation tools are types of software that conduct automation processes for you. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement mint data and Zapier.
When it comes to choosing the tools that are right for you, Cam suggests having a clear idea of what you’re hoping to accomplish with it. “There is a wide set of features available across different tools. Knowing your primary objectives will help you select the best fit. And bring stakeholders from other teams into the evaluation process—especially the team that owns CRM. Having their input from the jump saves a lot of headaches when you get to the implementation stage.”
Let’s go through some of the stand-out tools out there, and highlights from each of them.
1. Sprout Social
We’d be remiss if we didn’t mention our very own automation and AI-powered platform. Sprout Social is a social media management platform that uses automation to streamline your social media publishing and scheduling, and it helps you make more data-driven decisions with powerful analytics tools.
Sprout’s Social Listening makes it easy to identify market trend shifts, track competitors to stay ahead and monitor brand health through sentiment analysis.
We’ve talked about what automation can do for you, your team and your business. But to start using automation, you need the right tools. Marketing automation tools are types of software that conduct automation processes for you. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement mint data and Zapier.
When it comes to choosing the tools that are right for you, Cam suggests having a clear idea of what you’re hoping to accomplish with it. “There is a wide set of features available across different tools. Knowing your primary objectives will help you select the best fit. And bring stakeholders from other teams into the evaluation process—especially the team that owns CRM. Having their input from the jump saves a lot of headaches when you get to the implementation stage.”
Let’s go through some of the stand-out tools out there, and highlights from each of them.
1. Sprout Social
We’d be remiss if we didn’t mention our very own automation and AI-powered platform. Sprout Social is a social media management platform that uses automation to streamline your social media publishing and scheduling, and it helps you make more data-driven decisions with powerful analytics tools.
Sprout’s Social Listening makes it easy to identify market trend shifts, track competitors to stay ahead and monitor brand health through sentiment analysis.