For example, if I am a pizzeria in Milan I can send a newsletter in which I collect all the links of those who teach how to make pizza. In this way the pizzeria will become the reference for all pizza lovers. Why not do it?
Explain how to use the products you sell. For example, a clothing store could send out outfit ideas or photos of new arrivals via newsletter.
Once you have inserted interesting content, then you can botim data then go on to give calls to action such as "buy now" or "come to the store" or "book now" in the case of the restaurant.
Here is an example of an effective newsletter to present a new product:newsletter_examples_foodspring
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