Practice and Creativity in Marketing: Combining
Posted: Sun Feb 16, 2025 7:01 am
Yevgeny Tryshyn , General Manager of Glovo in Ukraine, has 20 years of experience in retail, including areas such as delivery, business development, marketing and digital innovation. He is also a graduate of the " Director of Internet Marketing " course. Yevgeny shared his thoughts on how training contributes to success in a career in Internet marketing.
marketing
Photo: Freepik
Theory with Real Business Challenges
“I received a higher marketing education abroad albania telegram data , and it was my second higher education ,” says Trishyn. “ However, any education provides mainly theoretical knowledge that is difficult to apply in practice. It creates a certain coordinate system that the educational institution offers. However, without practice, it is difficult to determine what is really important in work and what is not. Therefore, in my opinion, it makes sense to first get an education, and then, after gaining practical experience, review and systematize the knowledge gained.”
Yevhen also emphasized the importance of a creative approach in marketing, as this field involves working in a highly competitive environment. He emphasized the need for creativity, especially in online marketing, where it is important not only to promote the brand, but also to closely monitor performance indicators.
However, according to him, to achieve success in marketing, creative skills alone are not enough. You also need to have knowledge of financial modeling and project management. "My career has developed in such a way that in parallel with marketing, I was engaged in business development and implemented innovative projects. These two areas, marketing and business development, are complementary ," Trishyn added.
Among the most significant marketing projects in his career, Yevhen noted the following:
Coral Travel reformatting. Thanks to successful communication, particularly in the online space, the company was able to transition from a B2B travel services operator that worked through agents to the best travel brand for the end customer.
Launch of digital services at Auchan. Trishyn led initiatives to create its own e-commerce portal and delivery services, which included marketing not only corporate services, but also new offerings for the general consumer.
Achieving profitability during the war. One of Trishyn's most interesting and challenging projects was achieving profitability during the war. He managed to ensure sales profitability at the level of each delivery and significantly increase the number of orders thanks to a campaign on television and in the online space.
marketing
Photo: Freepik
Theory with Real Business Challenges
“I received a higher marketing education abroad albania telegram data , and it was my second higher education ,” says Trishyn. “ However, any education provides mainly theoretical knowledge that is difficult to apply in practice. It creates a certain coordinate system that the educational institution offers. However, without practice, it is difficult to determine what is really important in work and what is not. Therefore, in my opinion, it makes sense to first get an education, and then, after gaining practical experience, review and systematize the knowledge gained.”
Yevhen also emphasized the importance of a creative approach in marketing, as this field involves working in a highly competitive environment. He emphasized the need for creativity, especially in online marketing, where it is important not only to promote the brand, but also to closely monitor performance indicators.
However, according to him, to achieve success in marketing, creative skills alone are not enough. You also need to have knowledge of financial modeling and project management. "My career has developed in such a way that in parallel with marketing, I was engaged in business development and implemented innovative projects. These two areas, marketing and business development, are complementary ," Trishyn added.
Among the most significant marketing projects in his career, Yevhen noted the following:
Coral Travel reformatting. Thanks to successful communication, particularly in the online space, the company was able to transition from a B2B travel services operator that worked through agents to the best travel brand for the end customer.
Launch of digital services at Auchan. Trishyn led initiatives to create its own e-commerce portal and delivery services, which included marketing not only corporate services, but also new offerings for the general consumer.
Achieving profitability during the war. One of Trishyn's most interesting and challenging projects was achieving profitability during the war. He managed to ensure sales profitability at the level of each delivery and significantly increase the number of orders thanks to a campaign on television and in the online space.