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Posted: Sun Feb 16, 2025 8:04 am
If you choose the path of centrally collecting data from different systems in BigQuery, it provides many advantages. From an analytics point of view, this approach ensures that there are no problems. In addition, you will be able to transfer to Google not only data about completed orders, but also details about transactions with real amounts. This is especially useful in areas where services are ordered.
You’re currently training your ad campaigns based on data from website form submissions or phone calls. Imagine how much better your ad campaigns would perform if you started feeding Google with real transaction data. Your campaigns would learn from this data, and you’d get much better results.
Why end-to-end analytics dashboards are no australia telegram data longer a luxury, but a necessity
The next question I want to talk about is why end-to-end analytics dashboards have become a necessity. They can look very different, and everyone has their own understanding of what end-to-end analytics is.
"end-to-end analytics" dashboards
We have already mentioned one of the trends - artificial intelligence, which should help us. One of the latest announcements from Google concerns the creation of ads using artificial intelligence. Most of you are probably using Performance Max campaigns, where most of the work is done by the system. The main thing is to train it correctly.
This is a big difference from when I started working at an online store in 2015. Back then, PPC specialists did everything: they wrote ads, came up with creatives, adjusted millions of parameters, selected keywords. Now, most of this work is done by artificial intelligence. But the one thing artificial intelligence can’t do better than a person is analyze performance , because Google’s artificial intelligence doesn’t have access to a large part of the business data stored in CRM systems, Excel, and other sources.
This is where a PPC specialist comes in. End-to-end analytics is an opportunity for a PPC specialist to see what Google’s artificial intelligence doesn’t see. By analyzing this data, you can influence and improve your advertising campaigns.
The main takeaway is that you need to give Google more data so it can work more efficiently . We've looked at the main ways to do this and where you can outsmart Google's AI, as it doesn't have access to those Excel files that store important data, like business profits.
You’re currently training your ad campaigns based on data from website form submissions or phone calls. Imagine how much better your ad campaigns would perform if you started feeding Google with real transaction data. Your campaigns would learn from this data, and you’d get much better results.
Why end-to-end analytics dashboards are no australia telegram data longer a luxury, but a necessity
The next question I want to talk about is why end-to-end analytics dashboards have become a necessity. They can look very different, and everyone has their own understanding of what end-to-end analytics is.
"end-to-end analytics" dashboards
We have already mentioned one of the trends - artificial intelligence, which should help us. One of the latest announcements from Google concerns the creation of ads using artificial intelligence. Most of you are probably using Performance Max campaigns, where most of the work is done by the system. The main thing is to train it correctly.
This is a big difference from when I started working at an online store in 2015. Back then, PPC specialists did everything: they wrote ads, came up with creatives, adjusted millions of parameters, selected keywords. Now, most of this work is done by artificial intelligence. But the one thing artificial intelligence can’t do better than a person is analyze performance , because Google’s artificial intelligence doesn’t have access to a large part of the business data stored in CRM systems, Excel, and other sources.
This is where a PPC specialist comes in. End-to-end analytics is an opportunity for a PPC specialist to see what Google’s artificial intelligence doesn’t see. By analyzing this data, you can influence and improve your advertising campaigns.
The main takeaway is that you need to give Google more data so it can work more efficiently . We've looked at the main ways to do this and where you can outsmart Google's AI, as it doesn't have access to those Excel files that store important data, like business profits.