What are the prospects for link building?

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The prospects for link building are currently the subject of much discussion. Google’s update, which introduced a new look for the search page, has had a significant impact on this issue. According to the new changes, the first screen will display an AI snippet, AI-generated text, search results, and a bit of contextual advertising. Organic search will be moved down, not to the first screen.


This has caused a lot of discussion, as some believe honduras telegram data that SEO is “dying” again. I do not share this opinion. Our company carefully studies new trends and news in this area. Even if the new Google page design is implemented in all countries and niches, I do not believe that SEO will disappear.

The first argument is that artificial intelligence uses information from various sites to form a block on the first screen. It generates text based on data from certain sources and provides a list of links to these sources. The selection of sites is based on their authority, which is largely formed by links.

The algorithm that determines the impact of links on a site's ranking and authority remains the same. Although the look of the search engine changes, if your site is on page 50, it will not be able to rank high and be used as a source.

The principle of ranking sites based on their authority, which is influenced by link building, remains unchanged. In some niches, such as medicine or law, Google cannot use such blocks. If this were implemented, the first lawsuits due to false or unprofessional information would force Google to abandon such presentation of information, especially in the American market, where regulation is very strict.

I'm pessimistic about the new Google coming out in this form anytime soon. The impact of links on ranking for first page search results remains the same, and this new system is still in testing. No one knows what it will look like in the final version.

The ranking of sites has not changed, and there are no other metrics for evaluating a site. There is no content metric that is understandable to artificial intelligence to rank sites by their authority. So there is no reason to worry, this niche cannot disappear, except with Google.