Leveraging the power of personal

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But before we begin, we want to clearly define what this type of marketing is about. Word-of-mouth advertising refers to the practice of generating and encouraging natural and positive conversations between users on digital platforms. Unlike paid ads, word-of-mouth advertising is based on real experiences and genuine opinions. In fact, social listening in word-of-mouth advertising in the digital age works as a key tool to understand and leverage the conversations and opinions that consumers share online, through social media and forum monitoring, sentiment analysis, user response and engagement, and crisis management. In turn, private conversations on messaging apps like WhatsApp, Facebook Messenger or Instagram Direct can be an effective channel for personal referrals.


Companies can facilitate the exchange of information iran whatsapp number data and promotions between friends and close contacts through direct messages. On the other hand, some companies offer incentives to customers who refer friends or family to join or purchase products. This creates a referral cycle where existing customers become active promoters of the brand, sharing referral links through text messages, emails or social media. Word of mouth advertising statistics recommendations can lead to increased customer engagement, loyalty, and building a strong reputation for your brand. Here are some key statistics that support the importance of this strategy: Influence on consumer decision: 92 % of consumers trust personal recommendations from friends and family when choosing a product or service.