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In the headlines of newspapers around the world, in its narrow, the media (and brands) are forced to take an interest in this phenomenon, a harbinger of Internet 3.0. Here is an attempt at a list, which is not intended jordan mobile database to be exhaustive, of the beginnings of some uses of the metaverse by the media. NFTs as a new source of income Born in communities of developers and sometimes anti-establishment finance geeks, the craze for “non-fungible tokens” (NFTs) has invaded the world of the arts and is now affecting the media and the entertainment industry.



Hollywood studios, television channels, record labels and even newspapers: many publishers and content distributors, especially in the United States, have succumbed to the NFT trend. Nine months after Jack Dorsey’s first tweet sold for $2.9 million, the media are exploring the possible uses of NFTs to promote content, consolidate audience bases and possibly seek new sources of revenue. I n 2021, NFT sales exceeded $13 billion. At the cinema NFTs can be used to promote the release of a film, for example Warner Bros. has teamed up with the Nifty’s platform for the arrival in theaters of the fourth installment of The Matrix , scheduled for December 22.