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It is very important that you can measure these attributes, otherwise you will not be able to establish the return on your investment in digital marketing. Remember that in 2022, 77 percent of shoppers combined physical and digital channels, while 32 percent purchased only online, so three-quarters of potential customers will use a combination of physical and online stores. If you don't have a physical store, it's a challenge to sell more during the Buen Fin because you can't show your product to customers, but if you sell a product that exists in physical stores, bet on Showrooming by appearing very relevantly in searches since they can go to your competition's store and then, if you appear when searching on Google, you can close the sale.


Evergreen content 7. Additionally, validate your korea whatsapp number data payment methods and test your website's ability to receive traffic. As an interesting fact , in Buen Fin 2022, 57 percent of online transactions were made with a debit card while 43 percent were made with a credit card, so make sure you accept both. Conduct tests to ensure that your payment system can handle the increased traffic without problems, otherwise your site will become saturated and you will not be able to sell more during El Buen Fin. If possible, offer two payment options with two different gateways, so if one fails, your customer has the other to pay and you do not lose the sale.