What to prepare for? Trends of the new time

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We are trying to calculate this with colleagues, and the figures that come out are quite decisive. If we take a classic Ukrainian small or medium-sized business, where there is someone who is engaged in marketing, content, etc., then the savings on the implementation of AI technologies can be 50-100 thousand hryvnias. For a small Ukrainian business, these are quite significant figures. And the question: at the expense of what and who should implement these technologies? Again, the issue of automation and implementation of AI technologies falls on your shoulders as the Head of Digital, a person who really changes the market, transforms it and directly changes projects.

Read also: Career path to marketing management and offline to online transformation

If we are talking about the trends that have already el salvador telegram data come to us, then we have all figured out analytics, mastered TikTok, and gone through marketplaces and their next boom.

We've looked at how content marketing and the implementation of influencer marketing affect your projects. These are all long-term trends that significantly change each of you.

the trend that has the most impact on your career

But at the same time, if we try to look at the trend that has the greatest impact on your career and on you personally, people who are growing from specialists to managers, then this is a continuation of the branch that we saw.

SEO specialist becomes Head of SEO, and then Head of Digital. This shows that Head of Digital or Chief Digital Marketing Officer most often becomes Marketing Director later. This is a story about how digital marketing is so important that when a Marketing Director, who has historically been with the company for 3-5 years, and in some cases a year or two, leaves the company, management or the owner looks at whether to look for someone outside, or find someone who already understands the entire internal kitchen of the company from the inside.