Marketing goals on Instagram

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There are various methods and strategies in Instagram marketing, but before applying them, it is important to formulate the main goals of the advertising campaign:

Brand awareness : Tell your audience about your brand, product, or service.
Increase reach : Draw users' attention to your product. bahamas telegram data This targets a more "cold" audience and provides a wider reach.
Traffic : Drive users to your website or messenger account.
Engagement : Encourage followers to interact with your account (likes, comments, reposts, etc.).
Installing an advertised application .
View not only photos, but also videos .
Lead generation : Collecting customer contact information for further interaction, informing about discounts and promotions.
Conversions : Encouraging users to take targeted actions on your account.
Increasing store traffic : Focusing buyers' attention on offline businesses.
There is an individual set of Instagram tools to achieve each goal. For example, to increase traffic, you can use various features of the social network (feed, stories, the “Interesting” section, video advertising, Reels), while for offline store advertising, feed and stories may be sufficient.