The thesis written by Cassandra Binet entitled “Editorial digital innovation in audiovisual on mobile. the cases of BlackPills and Studio+” was defended in October 2018 at the School for Advanced Studies in Information and Communication Sciences (CELSA) of the Sorbonne University.
Stay up to date and subscribe to the newsletter!Does premium mobile video have a future? Review of Studio+ and Blackpills offers two years later
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By Alexandre Pierrin , Binet, graduate in media, innovation and list of real mobile database creation of audiovisual content. Guest post presented as part of an editorial partnership between the FMC Veille platform of the Canada Media Fund (FMC) and Méta-Media. © [2019] All rights reserved.
Buoyed by the growth in mobile usage and the appeal of video, Studio+ and Blackpills were launched two years ago. The concept? Offering fiction in vertical format to a target audience that is abandoning traditional television for streaming services. While Blackpills has just partnered with Orange , Studio+ ceased its activity last fall. How can we explain these different trajectories? Can we expect to see other offers of this type flourish or is this already the end of premium mobile video?
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