India Database

The content from here on is more detailed, more targeted, and more precise. How prospects consume the qualified bottom half of the funnel will eventually tell your salesperson what to focus on when they decide to talk to the customer. It's normal that, even after they've given you their information, the prospect still wants to receive more content before making a decision, and that content is also part of content marketing. By the middle of the funnel, there is already a combination of remotely delivered content and salesperson-delivered content. And yes, content marketing is also what the salesperson delivers: their presentation, their brochure, their objection handling letter, their spec sheet, their credit information, etc.


Every piece of content that touches brazil whatsapp number data the customer in a sales process is part of the content process. When the prospect becomes a customer, they move to the bottom of the funnel and that's when the last phase of content marketing begins, which should keep the product and the brand in the customer's mind, even if they have already purchased. It has several objectives, but the main one is to get the customer to recommend and refer the products and, when the time comes to buy again, to return. When the customer has already purchased, signed and/or paid, this phase begins.