Influencer marketing has fast become a major presence in ecommerce. Consider the following quick stats:
47% of people aged 13-34 say they’ve purchased something that an online celebrity has spoken about or recommended.
86% of Women Use Social Media for Purchasing Advice.
17% of companies spend over half their marketing budget on influencers.
92% of marketers use influencer marketing.
Regardless of how you feel about the rapidly emerging trend where brands collaborate with social media influencers to use, wear, or promote their products, the above numbers speak volumes. Marketing has always succeeded when it connects with people where they are, and where are most people today? You guessed it, social media.
On a recent episode of Own your Commerce, hosted by Bold Co-Founder Jay Myers, Cody Wittick joined us to talk influencer marketing. Wittick is the CEO and Co-Founder of influencer marketing agency Kynship and was overseas chinese in australia data happy to share some great advice on the right way to use influencer marketing as an acquisition channel for ecommerce.
Thinking about this approach for your own brand or business we highly recommend checking out the full episode. If you’re too busy and still want to learn, we’ve compiled some key takeaways and audio clips below.
Give, don’t ask
It can be daunting to give free products away to influencers without asking anything in return, but Wittick has seen incredible value come out of this sort of transaction. Giving the right product, to the right person, at the right time can lead to huge names rallying around your brand.
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Wittick has worked with some big names. While working with QALO, creators of the silicone wedding band, his influencer marketing efforts touched the likes of Dale Earnhardt. Jr. and Lebron James. So what’s the secret to getting influencers of this magnitude to represent a product? For Wittick it starts with just sending them the product.