You’ve already hit the four digit milestone of 1,000 subscribers. Now it’s time to set your eyes on the next level up, getting to 10k repeat customers with your subscription business. Here are a couple of ideas to help you get more subscribers and grow your sales:
When it comes to growth tactics, some might include updating the default shipping frequency, increasing the discount for subscriptions, and creating an automated email campaign for customers who have purchased three times, offering them a one-time discount to buy a subscription. These are very simple tactics that can lead to growth.
Sean Glass, Senior Strategist at BVA
At this level of scaling, getting more eyes on your brand and your overseas chinese in uk data products is one of the best ways to grow. As you’d then expect, your marketing communications are vital in this phase as you look to best position yourself in the eyes of new customers.
Levelling up your email campaigns with relevant content and personalized product recommendations is another way to bolster relationships with subscribers and boost LTV. Churn is another common hurdle to overcome for a subscription business. Make sure you have a detailed understanding of when people are churning and why. Armed with this knowledge, you’ll have a fighting chance of combatting cancellations and keeping your subscriber base growing.
Suzannah Cranwell, New Build Service Team at Swanky
Need More Tips? Grab The Playbook
If you’re looking for more effective ways to grow your subscription business, be sure to download the Scaling Your Subscriptions playbook, and check out the rest of the Powerful and Profitable Subscriptions Playbooks under guides on our resources center.