You’ve spent time perfecting your ads, making sure your copy is perfect.
You’re confident in your landing pages, and yet you’re still not seeing the sales that you want.
If you see a big drop-off just before consumers should be adding to their cart, you might be committing one of these mistakes.
1. No Review or Negative Reviews
No review is just as bad as negative reviews.
No one wants to be the first person to try a brand new product, especially in overseas chinese in worldwide datathis Beklina example where the shoe comes with a hefty $343.00 price tag.
The other big mistake we see is brands auto-populating their reviews using an app without any type of screening in place.
This means that if someone leaves a negative review, it will show up on your website.
Before you set your review tool live, ensure that you have some type of screening in place.
If you don’t have reviews on your product yet, leave the review bar out and add in once you do.
You can also entice your customers to leave reviews using a post-purchase email flow and potentially offering a small discount for an honest review.