“Content for everyone is content for no one” says an old motto of inbound marketing .
Writing specialized content that interests our different buyer personas is a fundamental condition to be relevant to them.
But let’s say that your business – as is the case in most cases – is aimed at different types of buyers and perhaps different industries.
This will force you to make your homepage extremely general, so as not to nigeria cell phone number list run the risk of giving more importance to information that is not important to the user, thus making you appear ill -prepared on the topic you are interested in.
So we could say, paraphrasing the above motto:
“A home page for everyone is a home page for no one”
This is where personalization becomes essential because, by being able to perform user profiling by also segmenting anonymous users, we will be able to present them with more relevant content, thus being perceived as specialists in the specific subject that interests them, without having to make any additional effort.