User profiling
How to effectively profile Christmas customers? Find out who they are and how to convince them to continue shopping after the holidays.
Christmas, along with other holidays, are pivotal times for much of e-commerce and retail.
A good portion of our customers may have only purchased from us during these occasions: investigating who these people are and creating personalized experiences is essential if we want to convince them to continue purchasing from us and not just during the holidays!
Let’s investigate them together in this new episode of our column: User profiling pills
Who am I?
As we said, we are talking about customers who only come to us on the occasion of netherlands cell phone number list Christmas or specific holidays, now let's see how to investigate their habits a little more in depth.
First of all, it is important to be able to understand which of them:
they only bought from us on these occasions and did not browse your site again
Those who, between one holiday and the next, still visited your site with a certain frequency even without buying.
By distinguishing between these two macro groups, we can develop different personalization strategies to be able to engage each of them in the right way.
First, it will be important to focus on the second segment. In fact, these will be customers that we can more easily expect to attract more frequently because they show interest in our products or services, even during the rest of the year. It will therefore be a question of understanding what is the spring that can lead them to buy more frequently.