The ruler is driven by his desire for power and control

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Deliver transformative experiences, products and services; inspire audiences to help them gain self-confidence and find the potential within themselves. (Examples: Apple, Absolut, Axe.)

8. "The Lover"

Helps people connect with other people, characteristic of brands whose primary appeal is sensorial and visceral, helping people feel desired. (examples: Haagen-Dazs, Starbucks, Loreal).

9. "The Jester"

It helps people have fun. It is representative of entertainment brands or those whose mission is to challenge georgia mobile database with the sole purpose of having a good time. (examples: Oreo, Sprite).

10. "The Caretaker"

Supports families and helps people care for others. Generally applies to brands with altruistic, personal care and beauty motives (examples: Nestle, Johnson & Johnson, Volvo).

11. “The Creator”

The creator is driven by his desire to produce exceptional, lasting works and is afraid of mediocrity. (examples: Lego, Canon).

12. “The ruler”
. He usually represents premium brands whose audiences hold a high socio-economic status. (examples: Rolex, BMW).

We hope that from now on you will be able to identify with one or more archetypes at the same time, since the personality of a brand is generally the combination of several simultaneously.