Specifically: what are the KPIs of SMM specialists?

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KPIs for SMM are directly related to its main tasks, in particular:

content creation . The SMM manager is responsible for creating or releasing publications. It is also important to emphasize that the specialist also determines when and how to publish content;
communications . A good SMM specialist remembers that people go to social networks to communicate. So you shouldn't redirect all (even the simplest) questions to the "call the manager" or "fill out the form" function;
Traffic : all the people who saw your post or ad are traffic, but not all of them convert or even leave leads.
Therefore, the project metrics that are worth tracking will be related to these areas, of course adjusted for your company's goals.

Metrics for evaluating subscriber dynamics
Number/growth of subscribers. The most common and australia telegram data probably the most obvious metric for SMM. Are your channels stagnant or growing? Audience size will help answer. However, keep in mind that this KPI is easy to “trick” and break. Therefore, using the number of subscribers as the main and only criterion is not an option.

Unsubscribe . New readers are great, but what about stability? Many unsubscribes - the audience "does not hold on". Of course, a small number of unsubscribes is the norm, which cannot be avoided, but when there is a significant number of them, it is a signal that something should be changed. Are you publishing what you promise in advertising, are your posts stable, do you listen to the audience? A list of indicative questions that should be asked to an SMM specialist if the number of unsubscribes tends to increase.