Creating a media plan: useful tips

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Create separate tabs in Excel or Google Sheets for different channels to make it easier for specialists to work with the file. After all, one employee can create it, and others can analyze and adjust it. Especially if you are developing a long-term plan.
In addition to engagement channels, you can also split budgets for different target audiences and specify this in the file.
Detail the indicators and focus on KPIs as much as possible.
Add a comments section to the table — make notes and clarifications for yourself, the customer, your manager, or colleagues. This way, you won't forget to provide important information and will be able to justify adjustments in the file.
Google Ads and Facebook Ads Manager show bolivia telegram data the average cost per click based on the given parameters, but it is only a guideline. There is no exact percentage deviation, but it is better to aim for approximately +20% of the predicted amount.
During the first 14 days after the launch of the RK, the so-called "advertising training" takes place in advertising tools, so the indicators may not be very realistic. It is better to analyze their quality after at least two weeks. But this does not exclude preliminary testing of the effectiveness of different channels.
Google Analytics

We adjust the media plan after the first results
It is necessary to compare the actual results with the data in the media plan two to three weeks after the launch of the advertising campaign. The effectiveness of the advertising campaign is usually assessed based on the main parameters of the media plan - channels, traffic, reach, leads, conversions (may vary depending on the strategy).