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Known that social media algorithms cherish divisive information, especially when it is false. And it is now clear that social media is not doing enough to combat climate misinformation. A report published in April by the association Avaaz and the US branches of Friends of the Earth and Greenpeace analyzed the efforts of social media, looking in particular at whether the platforms worked with experts to identify false information on the climate, whether they had implemented a clear policy to reduce this content, or whether they suspended accounts that regularly spread it.


Result. none of them have adopted policies the lithuania mobile database problem. Facebook, Pinterest, Twitter, Tiktok and YouTube are also allegedly demonstrating a cruel lack of transparency, and are “hiding” their data on the extent of the phenomenon. KB Illustration KB Illustration …But also a tool to make yourself heard According to a Pew Research Center study, Gen Z and millennial social media users are more engaged with and reacting to climate change-related content. Among U.S. social media users, 45% of Gen Z adults and 40% of millennials have engaged with content on social platforms that emphasized the need for action on climate change by following an account, liking or commenting on a post, or posting or sharing content about the need for action on climate change.


A much smaller proportion of Gen X (27%) and Baby Boomer and older (21%) social media users have engaged with climate change content in any of these ways. TikTok understands that climate drives engagement among its users and is highlighting its green activities at COP27. Screenshot of TikTok website Screenshot of TikTok website A new Green Deal for the media Dozens of major global companies – from banks to industrial heavyweights – have made bold climate statements, justified by cheap renewable energy offsets that do not counteract global warming.