That is in some niches, even in peacetime

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In principle, everything is standard here. You need to understand who you are selling to, for whom you are creating your services. The only thing I will say is that you do not need to be limited to gender, age and, let's say, territory. We need to know the fears, needs, interaction channels, hobbies, that is, describe your target audience in more detail. And this needs to be done regardless of time, depending on the product and service.

Media planning
Media planning

As for media planning, especially now, this is a rather croatia telegram data painful question: what budget to allocate for an advertising campaign, how much more, how much less? How to move in general? Again, it depends on the niche. I know companies that, starting more or less from the beginning of the war, launched advertising campaigns for a considerable period, tried, but it did not bring results, because, firstly, advertising on Facebook and Google has become more expensive. Secondly, we are under martial law, and people are now more careful about purchases. And the main thing is that this advertising simply did not pay off.

But I will emphasize that it depends on the niche. Google advertising was expensive. Google, Facebook - there, or the lead was generally expensive, it did not pay off, and the cost there was still not justified from a business perspective. But some niches are now feeling quite normal, and in principle you can take an available budget, test it, adapt it to the realities of the product/service, update it for the target audience and try it. See how much the cost of the lead has grown and how profitable it is for you now.