Remind the customer about the cart they left in the store

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Your task is to shift the focus of the customer's attention from the price of the product to its value to them. Plus, this method will be effective now because the purchasing power of Ukrainians has noticeably decreased, and purchasing on installments reduces the one-time burden on the budget.

Nearly 70% of carts filled on Black Friday remain unpaid. T iceland telegram data o change this situation, create an automated chain of reminders and guide the customer to complete the purchase.

Conclusions
The war brought many changes to Ukrainian business and communication with the target audience. But the biggest changes affected the messages that companies use to address their clients and the overall tone of voice. In this regard, here are a few more tips.

It is important to show maximum empathy

Firstly, it is very important to show maximum empathy when forming an appeal, since behind the impersonal target audience are real people who are currently very sensitive.

Secondly, creatives, messages, and advertising campaigns themselves need to be constantly updated, as the situation around them changes almost every day.

Creatives, messages, and advertising campaigns need to be constantly updated.