Digital media brand extensions

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The media's overall advertising revenues in 2018 amounted to 14.443 billion euros, an increase of 4.2% compared to last year. In addition to the media's "historical" revenues, revenues from digital are included in this accounting for the first time. Here too, "the sector is driven by digital" adds Christine Robert, Deputy Director of IREP.

Looking more closely, revenues related to (i.e. all media platforms excluding pureplayers owned by media groups, such as Aufeminin by TF1) played a major role this year by raking in nearly €400 million in indonesia cell phone number list revenues, representing growth of 9.4% in one year. In another study conducted a few months earlier, the SRI looks at the details of all digital advertising revenues , with search and social display recording the highest revenues. This year is simply a confirmation of previous years, where digital growth is much higher than that of the market as a whole.



Television is the other medium that is driving advertising revenue upwards. With 3.43 billion euros in revenue in 2018, this market is growing by 2.4% compared to 2017. This growth comes mainly from revenue generated by sponsorship, which grew by 32.7% over the year , knowing that it represents between 9% and 10% of television revenue. This is explained by the relaxation of sponsorship criteria in 2017. The other growth lever is digital, which is growing by 14.2%, and which represents between 4% and 5% of overall revenue. The sale of traditional advertising space is stable (-0.3%) but still represents nearly 85% of total revenue.