Brand awareness means popularity

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Branding campaigns reach customers at the first step of their journey: awareness. How do you expect people to buy your products if they don't know you exist? Branding campaigns help people become familiar with your company, its products, or services.

High levels of brand awareness, such as those italy phone number data enjoyed by Nike, Coca-Cola, and other major brands, are achieved through many things. The primary factors will be the quality of the products, the credibility and reputation of the company, owners, or employees, and most importantly – advertising.

This is where Google’s content networks reign supreme. With over 35 million websites registered under their advertising system and a 92% share of the global market, advertising on third-party websites is ultimately essential and incredibly useful for maximizing brand awareness .

Back to the search network vs. content network dilemma. Honestly, you don’t have to choose. If you have the budget for both placements, then it’s ideal to use both.

But to maximize the potential of both networks, it pays to understand their unique features so you can tailor your marketing campaign to whatever goals you have—whether it’s brand awareness, engagement, customer acquisition, lead generation, or customer loyalty. And since this article is about brand awareness, here’s what you need to know when choosing one or both options.