Deliver a first-class experience for your customers on social

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A screenshot of Sprout's Performance Summary tool which demonstrates key metrics (like volume, engagements and impressions) related to a Topic.
Allegiant Air achieves real-time reputation management
Atlanta-based airline Delta uses social media to keep their brand awareness flying high. For Delta, a crucial step of building brand awareness is featuring their team members in content. Featuring frontline employees drives users to celebrate your brand and leave positive reviews. The comments section of the brand’s viral post from last year is proof of that.


A screenshot of the comments section from a Delta TikTok india mobile database video that featured a female pilot, flight attendant and crew member. User comments included "Ate it up," "The flight attendant ATE and left no crumbs" and "I WANT TO BE ON THIS FLIGHT."

Apply it: Make frontline employees the face of your brand on social. Your efforts to humanize your brand will be met with increased engagements and brand loyalty.

Social media hospitality efforts are a non-negotiable part of a customer-first strategy—from creating content that hits the right notes for all your global audiences, to having the right tools and processes in place to handle an influx of customer inquiries. Apply the best practices described by the brands in this article to deliver elevated customer experiences, which will increase new business growth and bolster customer loyalty.


Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.