This will give you a clear view of how impactful your content and social tactics are and where you need to make adjustments to boost effectiveness.
Conversion and conversion paths reports in Google Analytics enable you to troubleshoot website and content performance and track trend declines. These metrics, when represented on a social media dashboard, quantify your team’s performance across social channels and accounts clearly. Here’s a closer look.
Conversion reports
The Conversions report gives you information malaysia mobile database about each conversion event caused by a trigger so you understand the impact of your social marketing on your conversion rate. These conversions could be from lead form submissions, email subscriptions, unique page views or sessions and even sales.
To get conversion reports, go to:
Google Analytics Admin > Reports > Engagement > Conversions
Another important Google Analytics feature for social media reports is the Conversion path report.
Conversion paths reports give you an insight into your customers’ paths to conversion, and how different attribution models played a role in those paths. Get clearly demarcated data visuals to quickly see which social channels are working best to initiate, help and close conversions.