Audit your website regularly
Posted: Thu Feb 20, 2025 4:10 am
Over time, your website will change. This is because you add or remove pages from your site, your pages gain backlinks, or search engine algorithms change. Regular website audits will help you see which of your pages are performing best in search and which are underperforming.
Insights gained from a website audit can latvia phone number data help you identify key content, site experience, or authority issues that need to be prioritized and resolved.
15. Fix broken links
Once you change your product offerings or sell out, you'll likely unpublish or delete pages from your site. If that deleted page was linked to somewhere else on your site, you'll create a " broken link ." Google doesn't like to rank sites with an excessive number of broken links because it makes it look like the site isn't active and isn't being properly maintained.
Once a quarter, it's a good idea to run a crawl of the entire website to identify broken links and fix them.
16. Study the data and evaluate it regularly
Once more users visit your online store, analytics tools will give you a lot of data about how they behave on your website, how they got there in the first place, and so on.
Don't forget to draw insights from this data to improve keyword targeting, page content, internal linking, meta tags, and more.
Insights gained from a website audit can latvia phone number data help you identify key content, site experience, or authority issues that need to be prioritized and resolved.
15. Fix broken links
Once you change your product offerings or sell out, you'll likely unpublish or delete pages from your site. If that deleted page was linked to somewhere else on your site, you'll create a " broken link ." Google doesn't like to rank sites with an excessive number of broken links because it makes it look like the site isn't active and isn't being properly maintained.
Once a quarter, it's a good idea to run a crawl of the entire website to identify broken links and fix them.
16. Study the data and evaluate it regularly
Once more users visit your online store, analytics tools will give you a lot of data about how they behave on your website, how they got there in the first place, and so on.
Don't forget to draw insights from this data to improve keyword targeting, page content, internal linking, meta tags, and more.