Behavioral and contextual PPC advertising: What's the difference?

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Some marketers are afraid of PPC advertising because of the costs associated with it, but there's no denying that if it's done correctly, it's definitely worth it.
Paid PPC advertising allows for a much wider reach than any form of organic marketing, which is why marketers are so willing to spend money on it. Although you will have to pay for each click malaysia mobile phone number data on your ad, you have a complete overview of how each part of the ad is paying you, and you can optimize everything perfectly to make your PPC ad profitable . Of course, the success of digital advertising depends on how well it is aligned with the needs and wants of the target audience. Marketers typically rely on two types of advertising – contextual advertising and behavioral advertising.

The importance of behavioral and contextual advertising
Behavioral advertising involves showing ads to users based on information about their past browsing behavior. This is done using data collected based on parameters such as time spent on a website, number of clicks, length of visit to the page, etc.

This data is then used to create several user personas, called personas , with different attributes that can then be targeted with relevant ads. For example, if you link products A and B, your target audience who is interested in A will most likely also be interested in B.

Contextual advertising, on the other hand, involves placing ads on pages based on the content of those pages . This is done using a process known as contextual targeting , which involves segmenting ads based on appropriate topics or keywords.