Is it possible to create an engaging video instead of an article?
Posted: Thu Feb 20, 2025 4:35 am
Can written text be supplemented with spoken word? How would an infographic or short shot fit into the text? Consider all the options and choose the best one.
Invest in the new tools you'll need to focus on new types of content.
If you’re not sure which content formats or platforms resonate with your audience, ask them! If you only look at your own analytics data, you only know what’s already working and never take advantage of missed opportunities.
Operate in real time
Real-time tracking and insights reveal changes that mexico phone number data could impact your SEO in real time – allowing you to take action before they negatively impact your customer experience. So use real-time tracking platforms that also include other real-world insights – weather, elections, spending trends, etc. Don’t forget to set up alerts to let you know immediately if something goes wrong – and if you get one, act immediately . But you don’t have to be there all the time to optimize – using AI and machine learning technology allows you to set rules and conditions under which the tool will optimize in response to opportunities it sees in real time. So explore platforms that can monitor these opportunities and activate this data with real-time content optimization and personalization.
To maintain real-time visibility, it is also a good idea to monitor your competitors' statistics - thanks to them, you will find out when they add new features or products/services to their sites and you will be able to keep up with them.
Expand your senses
It probably goes without saying that we remember what we experience much better than what we just read about. After all, if you go back to your childhood, what do you remember more – the content of the books you read yourself or those your loved ones read to you? Maybe you still remember a song that appeared in your favorite fairy tale or children's show – even though it's been many years since you grew up as a child, you are able to recall it in full. And you can use this knowledge in your marketing strategy – of course, you don't have to invent children's shows or read bedtime stories to your customers. It is enough to connect multiple content formats for easier engagement and memorization – if we also see, hear, or even feel while reading, our emotional response to the content is much stronger.
Invest in the new tools you'll need to focus on new types of content.
If you’re not sure which content formats or platforms resonate with your audience, ask them! If you only look at your own analytics data, you only know what’s already working and never take advantage of missed opportunities.
Operate in real time
Real-time tracking and insights reveal changes that mexico phone number data could impact your SEO in real time – allowing you to take action before they negatively impact your customer experience. So use real-time tracking platforms that also include other real-world insights – weather, elections, spending trends, etc. Don’t forget to set up alerts to let you know immediately if something goes wrong – and if you get one, act immediately . But you don’t have to be there all the time to optimize – using AI and machine learning technology allows you to set rules and conditions under which the tool will optimize in response to opportunities it sees in real time. So explore platforms that can monitor these opportunities and activate this data with real-time content optimization and personalization.
To maintain real-time visibility, it is also a good idea to monitor your competitors' statistics - thanks to them, you will find out when they add new features or products/services to their sites and you will be able to keep up with them.
Expand your senses
It probably goes without saying that we remember what we experience much better than what we just read about. After all, if you go back to your childhood, what do you remember more – the content of the books you read yourself or those your loved ones read to you? Maybe you still remember a song that appeared in your favorite fairy tale or children's show – even though it's been many years since you grew up as a child, you are able to recall it in full. And you can use this knowledge in your marketing strategy – of course, you don't have to invent children's shows or read bedtime stories to your customers. It is enough to connect multiple content formats for easier engagement and memorization – if we also see, hear, or even feel while reading, our emotional response to the content is much stronger.