Depyl Action , a hair removal franchise with more than 80 units in Brazil and two in Venezuela, and Qualé Digital , an agency specializing in online marketing, launched the cultural competition “Rooting for Brazil” at the beginning of June.
To participate, readers of the Faz Bem Para Você blog had to complete the following sentence in the form of a comment: “Depyl Action is the authentic Brazilian hair removal because…”. The author of the most original sentence would win an official Brazilian women’s shirt and skin stickers in the country’s colors.
Depyl - ABW Campaign - Promotional Post - 01
For the first stage of the competition, held from June 2 to 6, 72 valid comments Malaysia telegram data were registered on the blog and a 21% increase in audience.
On the official Depyl Action Facebook page , the post about the first part of the contest also received positive results: 688 likes, 21 comments and 155 shares.
The contest continues in its second stage until today, June 20, on the Faz Bem Para Você blog , when a new winning phrase will be chosen.
Developed by Qualé Digital, the contest is part of the “Authentic Brazilian Wax” campaign, which aims to position Depyl Action as a reference in warm wax hair removal in Brazil and abroad.
Qualé Digital signs online competition for Depyl Action
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