Use a social listening tool to set up a brand health topic so you can monitor the ongoing conversations around your brand.
A screenshot of the sentiment analysis table in Sprout Social's listening tool.
Sprout’s Listening tool has three features that can help you proactively address budding brand health crises:
Spike Alerts to notify you of shifts in conversation armenia phone number data j activity around your Listening Topics.
Sentiment Analysis to understand trends in audience perception around your brand.
Word Cloud to quickly observe what topics are driving the conversations around your brand.
Create onboarding training
The world wide web is a big place. It’s nearly impossible for a single team to stay on top of every potential brand safety threat that may arise. To maintain a positive reputation, you need to equip everyone with the resources they need to help stop a threat in its tracks.
Ask that managers include links to brand safety guidelines and protocols in all onboarding materials. Include quick primers on why these materials matter and what teams can do to help.
Brand safety first
Protecting a brand’s reputation isn’t any single team’s responsibility. Everyone in your company should be equipped to stop a potential brand safety mishap in its tracks.