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Choosing a Budget for Google Ads Campaigns

Posted: Thu Feb 20, 2025 6:22 am
by nusaibatara
Once you have set the budget available, Google calculates how to show the ad created, but it will draw on that wallet only and exclusively when the ad is clicked. It seems trivial, but even the choice of budget is important to avoid wasting money right away. An excellent Google Ads consultant will certainly know what budget is necessary and how to save a lot of it, by setting up all the campaigns well.

If you get the location nepal cell phone number list wrong, or choose the wrong devices, or don’t set up a proper ad schedule, a lot of budget, especially in the early stages, can go to waste and be spent in a matter of hours.

We have often spoken to people who found themselves with badly spent advertising budgets and then turned to our agency for better management of their advertising budget.

You don't always have to spend more, on the contrary. An expert, specialized consultant with many years of experience could even advise you to spend less than necessary. His experience tells him that, in your sector, there is perhaps no need for an exaggerated expense initially and only later will he increase the budget, when the conversions reach an optimal cost/conversion.

For this reason too, it is correct to choose a valid consultant who knows what he is doing.

Look for example at our February 2022 campaign which allowed us to bring a Roas of 6.74 or if you prefer to express it as a percentage of 674%.

We invested “only” €11,500 of budget in the month and we made our client generate revenues of more than €53,000.