How to Set Up Advertising Campaigns: Costs and Differences

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These campaigns have a completely different operating logic than offline ones. However, publishing or broadcasting an advertisement, whether it is an online medium or a traditional channel, always involves the purchase of a space. This is a variable cost that depends on a series of factors.

In the case of a television nigeria cell phone number list campaign, for example, the budget will vary based on the time of broadcast and the notoriety of the channel. Online ads work differently. In particular, the budget of an advertising campaign on Google (Search advertising) is influenced by the cost of keywords, or the key words used by users for their searches.

These keywords have different volumes and levels of competition. A keyword with a high search volume and high competition will cost more than a keyword with low volumes and little competition, for example. Google advertising campaigns, however, represent only a part of the ads present online.

Many of them are in fact displayed within portals, websites, information blogs. In this case we talk about Display advertising.