Remember how best to work together

[Shishirgano9]

” Rather, it’s those times where everything went wrong, we experienced a shared hardship, and we had to pull together to get through it, that we remember the most. That’s no accident. In fact, the way we as humans treat each other during times of hardship produces biochemical breadcrumbs in our brains.

As social animals, it’s evolution’s way of helping us to costa rica cell phone number list overcome shared obstacles. In my book Sell The Way You Buy, I explore this phenomenon and some interesting research from Paul Zak, a professor of economics, psychology, and management at Claremont Graduate University, and a pioneer in the area of neuroeconomics.



In 2004, Zak’s lab discovered a neurochemical called oxytocin, colloquially referred to as the “trust hormone.” When we find ourselves in situations where other people demonstrate trust, empathy or kindness toward us, oxytocin is released, letting our brains know it’s safe to engage. On the flip side, when someone acts in an inappropriate or unempathetic manner towards us in times of adversity, we can become highly resistant to them…and the feelings of resistance left by those biochemical markers don’t fade easily.