What is bounce rate?

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Bounce rate is the percentage of all sessions on a site during which users viewed only one page and did not perform any actions that count as page interaction. How to interpret bounce rate? The ratio provides some information – data that the site owner interprets on their own. It is not a metric that tells you what is going well and what is not. However, it is a factor that can lead you in the right direction to find sites with page optimization.

The analysis and conclusions will vary depending latvia cell phone number list on the site and the industry the business operates in. A poorly presented bounce rate of 70% will not always be such a bad result. Are high bounce rates a concern? There are pages where a bounce rate of 60%-70% is not a problem. For example, if you offer blog content and drive traffic to it, the user's landing page is the page with the article, the goal to achieve is for the audience to read the article.

Users are constantly searching for information on the Internet, such as how to do something, how to fix something, compare products with each other, or look for reviews. Users read the content, i.e., pursue the site owner's goal, and then continue searching elsewhere. This is completely natural. When should you avoid a high bounce rate? This ratio should not be high if the landing page redirects the user deeper into the website or requires them to perform some other action.