Types of Google Display Campaigns

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The type of Google Display campaign you choose depends entirely on your marketing goals, your target audience, and the products or services you offer . You can also combine different types of campaigns to maximize your advertising strategy.


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In this regard, it is important to nigeria cell phone number list underline the fact that Google Ads offers you two macro types of display campaigns :

intelligent;
standard.
Smart display campaigns have the advantage of being completely automated , using machine learning. They are therefore the ideal solution if you still have little experience with Google Ads, as they greatly simplify its management.

However, they have the major limitation of only allowing the use of responsive ads , without any possibility of customizing them based on your creativity or the target you are addressing.

If you still want to take advantage of this first typology, the advice is to upload all the possible assets , thus allowing Google Ads to optimize the campaign to the maximum.

As for standard display campaigns , they are based on the presence of assisted support , thus offering greater control over the settings, but at the same time requiring more in-depth technical knowledge.

Again, however, you can use responsive ads , so that Google Ads can optimize your banners efficiently. That said, it is important to note that responsive ads are only one of the four options available to you . Let’s look at it in detail along with the other three.