Application of universal service providers in marketing strategy

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For a unique selling proposition to be effective, it must be an integral part of the company's overall marketing strategy. Implementing a unique selling proposition requires coherence and consistency in communication at all levels. The unique selling proposition must be communicated clearly and prominently in all advertising campaigns, which may include a main advertising slogan that runs through various communication channels, such as online advertising, television advertising, print materials or social media.

Integrating the USP with the brand is also key; it must be ghana phone number data consistent with the overall brand identity. It is worth ensuring that the USP is consistent with the company’s vision, mission and values. All marketing and operational activities must support and reinforce the USP so that it is perceived as authentic and credible.

A USP can also be part of a brand’s narrative – the story a brand creates around its products and services. Through storytelling, it’s possible to present why an offering is worth choosing in a more emotional and engaging way, which can reinforce its message and its effectiveness.