What is “greenwashing” and how to recognize it?

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Greenwashing is the practice of misrepresenting the environmental performance of a company's products or activities. Environmental manipulation can take many forms, such as false certificates, unclear statements or one-off marketing campaigns. Recognizing greenwashing requires analyzing the details of green claims, information sources, and certifications.

Companies that resort to "greenwashing" risk losing guatemala phone number data consumer trust, legal penalties and image crises. Consumers and businesses must support transparent environmental performance with reliable ESG tools and reporting.
More details below.

In recent years, environmentalism has become one of the key topics in business and marketing. Increased consumer awareness has led companies to increasingly promote their products as environmentally friendly. Unfortunately, not all claims are true. Greenwashing is the practice of deceiving through false or exaggerated environmental claims. This article aims to explain what greenwashing is, how to recognise it and its consequences for companies and consumers.

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