if you analyze and manage at the level of the direct result of the advertising campaign,
if your customer’s standard path is “went to a landing page” or “went to a service website and called”,
Here, for example, Yandex Metrica will be enough.
In what cases do you definitely need Google Analytics 4?
if you have a complex customer path to an order and need to analyze many events, find optimal paths,
if you have a website and a mobile app,
if it is necessary to understand the real contribution of campaigns to the result,
if you use foreign advertising systems.
In this section I will also give you some useful tips that will come in handy when setting up your new GA4 system.
Tip 1. Pass the Client ID to Google Analytics 4. This will help ukraine cell phone number list analyze data within the system, since the Client ID is the Cookie identifier of each user on the site. Using it, you can link the behavior of the same person within different sessions. Important: do not pass the Client ID only as a user parameter. It is better to do thisin several ways. Because if you have a significant amount of traffic, you will not have 100% Client ID (i.e. there will be users with undefined Client ID). It may look like this: out of 1000 users, Client ID will be defined for only 600.
Tip 2: Set upUser-ID. On the site, the identifier is set up during registration/authorization or it happens automatically during a purchase (if your site or application is set up this way). In this case, you need to set up User-ID in Google Analytics 4. This will allow you to more thoroughly track your customers' paths both within GA4 and in any other external analytical system. This cannot be neglected, because User-ID is one of the important elements of audience identification.