Undefined SEO Strategy Goal
Before you start developing, you need to understand what you want to achieve. The goals for promoting a business project can be the following:
Get to the first page of a search engine.
Rank higher in search results than your main competitor.
Increase your target audience reach.
Bring more leads to your website.
Increase conversion.
Only by defining the goal of your SEO strategy will you be able to cell phone number list understand what behavioral factors, metrics, and indicators you need to track inYandex.MetricaorGoogle AnalyticsWithout a set list of criteria, you will not be able to evaluate the effectiveness of your work.
Focus on promoting a highly specialized niche
Focusing on a narrow area is not a mistake in itself. However, it should be taken into account that if you provide a service that is needed by a limited number of consumers, you will not see a large increase in traffic to the site even with an effective strategy. Therefore, it will be difficult to get to the top of search results.
To increase traffic on a highly specialized site, start a blog and do not ignore related topics. This way, you will attract an audience with similar needs and interests, and you will also be able to expand the semantic core.
No SSL certificate
The SSL protocol shows the user that it is safe to visit the site. The information that the visitor leaves on the site will be confidential and will not go to third parties. The presence of this encryption algorithm is also important for search engines.
If there is no SSL on the site, the user, when trying to go to the resource, will see a large warning that he is about to visit a potentially malicious site.