How did content marketing contribute to

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Mutantformed by multidisciplinary teams, the company follows market trends and always brings the best practices and innovations to make the experience better. Contact with the most personalized, humanized and positive companies. After all, customer experience is a customer-focused service culture. The company's mission is to make people's relationships with digital platforms more accessible and intuitive. This is what mutant has developed as a service.

It's how it intends to impact life around it. Mutant's purpose is qatar whatsapp data extremely relevant, but they had a big challenge ahead of them: making the company known and attracting ideal customers who needed their solutions to overcome a specific difficulty in interacting with their customers. With this in mind, they chose to look for a strategy that would help them position the brand as a reference in cx in brazil and guide their potential customers through the funnel, educating, in a way, the market about solutions that may seem complex at first glance.

That's when they realized that content marketing had the right characteristics to solve this company's pain. building mutant's authority? “mutant is a company focused on customer experience on digital platforms and we always felt a lack of specialized content on the topic in brazil. As our objective was to become a reference in cx (customer experience) and reach an increasingly larger audience, we opted for the content marketing strategy.