There is no point in looking at the bounce rate in general reports

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The exit rate shows the percentage of sessions that ended on a specific page. For example, take several users who decided to visit your resource. Let's say 3 users start visiting your site from page A. User 2 exited immediately, and users 1 and 3 continued and went to pages B and C, then the bounce rate for page A will be 33%. And for pages B and C it is 0%, because none of the users started their visit from them.

Let's say that user 1 exited from page B, and user 3 first kazakhstan cell phone number list visited page C and then went to B, then we have the following exit rates: A = 33%, B = 100%, C = 0%; Time on site is the amount of time a user spends on your page before going to search. Google Analytics can't provide data on this metric by default, so it needs to be carefully configured. How to use bounce rate? To begin with, it is worth understanding what exactly you want to know and choosing the right filters and segments to sort the necessary data.

Because they contain a bunch of information on different traffic channels and different advertising campaigns. Bounce Rate Report Each channel should be analyzed separately, selecting the entry pages. For example, a search traffic report might look like this. Search Traffic Bounce Rate Report To get even more accurate data, you should exclude page statistics, but if possible, it is better to use weighted sorting. Search Traffic Bounce Rate Report with Weighted Sorting The result of these actions will be a table in which the bounce rate will make sense and can be further worked with.