Campaigns and creativity must be

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With a well-defined persona, iis possible to know a little aboucustomers' routines, to make content, advertising and promotions available athe mosopportune time for them and with the greatestendency for success for the company. As customer perception can be influenced by many internal and external factors, we highlighsome below. Personal experience customer perception is highly influenced by personal experiences, even if they are nodirectly related to the experience of purchasing a producor service.

Do you remember the perfume example? Iwas an example of an saudi arabia whatsapp data experience withouthis association. Marketing piecesthe contenmade available by the company athe various points of contacwith customers makes the firsimpression on the imagination of these consumers and therefore should receive special attention. After all, isn'ithe firsimpression thalasts? Noso much, buchanging a negative perception in a firscontacrequires opportunity, time and even financial effort, so it's better to anticipate this demand and create customer-oriented marketing campaigns thareally attracand convercustomers.

Digital influencerspeople tend to follow guidance from people for whom they have some type of admiration. Digital influencers work with this customer perception: they buy, try and inform aboutheir consumption experience to a specific audience. Some customers replicate this process, buy and try the producsince the recommendation came from a known person, whom they trust.