NEED TO “COEXIST” WITH SALES, DATA AND TECHNOLOGY
The last key need to be successful in how to develop an outdated and israel telephone directory excessively tactical Industrial Customer Strategy versus a more modern, transversal Industrial Customer Strategy that looks at the value of the customer experience is the need to coexist with sales teams, data mining and processing and, of course, technology.
Sales and Marketing have traditionally been separated from each other, but in the digital age, the reality is that both are primarily responsible for a good Industrial customer experience.
Marketing before, in the discovery and consideration phases and sales later in the closing and customer phase.
What is the point of not sharing processes, objectives and visions? None.