How to get valuable anchor texts

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Rather than striving to have this important keyword in every anchor text, you want to rotate and mix up your keywords to make it look natural.

Think of it this way. When people naturally decide to link to your website, they will all end up using different anchor texts, at least with some slight variations. The most common anchor text that will appear repeatedly in a link profile is your own brand/company name.

For example, it is very common for people to link back to SEOptimer and embed the link amazon database in our brand name: SEOptimer .

When building backlinks to your website, try to use your brand name as anchor text 80% of the time, and your rich anchor texts only 20% of the time. Take it a step further and, within the 80% where you use the brand name, use different combinations of your brand name.