Use social media to your advantage

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In recent years, a reversal of this trend has also begun. Consumers still want affordable goods, but they should be of higher quality. This means that you no longer have to compete with the competition for the lowest prices, but rather outdo them with quality. In recent years, there has also been a focus on increased product sustainability. This plays a major influence on purchasing decisions, particularly among younger adults, but protecting the environment is also a significant factor.

More and more people are trying to contribute to saving the environment and fusion database see even small purchasing decisions as a factor. They are also willing to pay higher prices for products. Companies have a variety of options for responding to this new trend, whether it's recycling, sustainable products, or regional products.

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Online Marketing – every beginning is difficult
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You can also score points with the younger generation in the 18- to 24-year-old demographic via social media. Facebook might immediately come to mind. They continue to lead the way in terms of advertising spend. However, there is a trend away from meta. Instagram, and especially TikTok, are good and modern places to increase your visibility.