Main Form Content

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This guide covers the features of Facebook's native products regarding creative formatting and content for lead capture forms, as well as data management.
Facebook Lead Ads Guide
The Lead Form:


Facebook Lead Ads Tutorial
Context Cards ("Welcome Screen"):
A "context card" is like a page in your lead ad form, except it nurse database functions as an introductory page for the form. It's the first thing a user sees after clicking on the ad.

By giving the user more context behind the lead ad, the "Context Card" aims to increase lead quality. Check out our blog post on ideas for optimizing your lead capture ads here.