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Respond to Leads Quickly

Posted: Sat Apr 19, 2025 3:49 am
by MasudIbne756
Contrary to conventional wisdom, at Driftrock, we've seen better results by asking more questions, not fewer! Lead capture forms are so easy to fill out that asking for more information helps prequalify people and adds context for the customer. With higher-quality leads, this helps optimization algorithms focus on people most likely to convert. Surprisingly, you'll find that your CPL won't increase dramatically in the same way as with long web forms, because the optimization algorithms simply optimize to find audiences more likely to fill out the form.

It's well known that the faster you respond to a lead, the higher the conversion. Make sure you set up a direct sync with your CRM or ESP, whether using Driftrock or another solution.
Add Context
Be sure to add context to your ad. It's important for the facebook data customer to know what they're signing up for. If it's confusing, it will increase your CPL or decrease your downstream conversion.
Measure and Optimize Everything
Think of social media lead generation exactly like an online journey. Every step needs to be optimized. This includes how you handle incoming leads. We recommend creating new forms for each campaign, or even ads, if you have the time. With solutions like Driftrock, you can add tracking information to the leads you send to measure the impact of segmentation or creative on subsequent success.